UFI’s 14th Global Barometer Survey of the exhibition industry reflects positive perspectives for 2015 (January 2015)06.02.2015 12:01
Detailed results for several key national markets indicate a general positive outlook on all issues for 2014 and 2015 for both the USA and China, with a small slowdown in turnover increase anticipated in China for 2015. Significant differences appear in Europe, with turnover increases expected in 2015 varying from 2 companies out of 3 in Turkey or Italy to 1 in 2 in Germany and only 1 in 10 in Russia.
The most important business issues remain related to the general economic situation with the state of the national/regional economy and global economic uncertainty consistently selected as among the three most important business issues for the last four years together with local competition and internal management challenges. Environmental challenges (customer expectations, regulations, etc.) appear as the next most important issue.
Most companies are planning new business developments. 76% are planning new activities in either the classic range of exhibition activities (venue/organizer/services) or in live or virtual events (or both) and 51% plan to expand exhibition operations to new countries.
Paul Woodward, UFI Managing Director, concludes: “In a globally fragile economic environment, the exhibition industry continues to demonstrate a fairly good performance, except in some countries with specific current issues. UFI encourages all surveyed companies to keep providing their input in order to maintain this important tool for the industry and its stakeholders”.
The 14th Global Barometer survey, conducted in December 2014, was answered by 203 companies from 55 countries. Full results of
the 14th Global Barometer Survey can be freely downloaded at www.ufi.org/research. The next UFI Global Barometer Survey will be conducted in June 2015.