Totals of WorldFood Azerbaijan 201211.07.2012 10:22
One of the Caspian Region’s main international food industry events, WorldFood Azerbaijan, took place in Baku from 15 - 17 May 2012 and was the 18th annual edition.
By combining several related exhibitions under one roof - WorldFood, WorldDrink, and WorldFoodTech - WorldFood Azerbaijan covered the full spectrum of the industry. The event also took place alongside AgriHort Azerbaijan 2012, the 6th Azerbaijan International Agriculture Exhibition, and Ipack Caspian 2012, the Caspian International Exhibition for Packaging, Tare, Labelling, and Printing, taking into account the fact that in the food products industry, production, packaging, transportation and presentation to the end consumer is an integral part of business success.
WorldFood Azerbaijan 2012 began with an official opening ceremony featuring participation from the Minister of Agriculture of Azerbaijan Ismet Abasov, the Chief of Staff of the Ministry of Energy of Azerbaijan Rasim Mammedov, the President of the Azerbaijan Export and Investment Promotion Foundation (AZPROMO) Adil Mamedov, and Mamegali Efendiev, Senior Secretary of the National Confederation of Entrepreneurs (Employers’) Organizations of Azerbaijan Republic. As Mr Abasov noted in his opening speech, “The Government has been tasked with doubling the country's GDP over the next 10 years, which will mainly be achieved through the growth of the non-oil sector.” Along with telecommunications and tourism, the agricultural sector is one of the driving forces of Azerbaijan’s non-oil economy. This explains the high Government interest shown towards it, and WorldFood Azerbaijan is a direct reflection of the agricultural revival and development taking place in the country.
126 companies exhibited at WorldFood Azerbaijan this year, and with 30% of these coming from outside Azerbaijan, international interest in the exhibition was high. Newcomers made up 40% of all exhibitors this year, among them national stands from Serbia and Afghanistan and companies from Brazil, Egypt, and Saudi Arabia, these companies presenting a wide range of food products, refrigeration equipment and production technology. Government bodies exhibited alongside the commercial companies, including the Azerbaijan Export & Investment Promotion Foundation, the Serbian Chamber of Commerce and Industry and AZPROMO.
The exhibitors gave the visitors the chance to quite literally get a taste of their products, with sweets, cakes, tea, juices, cheese, yoghurts and dairy products all on offer from their stands. The Turkish company Yorsan gave samples of their cheese with toast to all visitors to their stand, as Azer Khalilov, Sales Manager of Farid Company (Yorsan’s distributors in Azerbaijan) explained. “We want to promote toast in Azerbaijan, as it is not as popular here as it is in Turkey or Western Europe, for example.” Atena, Qizil Quyu, Beta and Belovezhskie Syry were also among the companies allowing visitors to sample their products.
Alongside the food products on show, there was an extensive presentation of industrial products and equipment used in the food industry. RAO Lizing’s stand was a big draw for the visitors, the company presenting agricultural machinery from the German companies Claas, Lemken, Grimme and Rauch, and Kronen showcased their fruit and vegetable processing equipment. Richel Group exhibited their greenhouses - the company also presenting factory floor covering solutions along with Debet Schalke - and a great deal more professional equipment and machinery was also presented. Suppliers of food industry products and raw materials were also on display, with companies such as Intraco and Bryanskpivo (suppliers of feed materials and rye malt respectively) stating that due to the encouraging prospects of the industry, they were planning to use the exhibition to expand their presence in the Azerbaijan market.
Products from Azerbaijani companies experienced high demand at the exhibition from domestic and international visitors alike, with Atena, Ayan, Xirman, Shurabad Qushchuluq, Artpak, Baku Glass, and BASF Caspian all attracting a great deal of interest.
Over 3,000 visitors came to the event over the three days, 80% of them trade professionals or representatives of relevant organisations. Media presence was high - reports on the exhibition appeared on local TV channels, and news reports on the exhibition and the products on show were published every day on www.worldfood.az, the event’s official website.
All this contributed to WorldFood Azerbaijan opening up new avenues for cooperation throughout the industry, with the exhibition promoting technological innovation and playing a major part in driving forward agricultural development in Azerbaijan.
Notes to editors
WorldFood Azerbaijan is organised by Iteca Caspian and ITE Group plc, with assistance from members of ITE’s global network - EUF in Turkey, GiMA in Germany, and ITE Gulf in Dubai. The exhibition’s partners are Azerfon LLC, AZAL, Greenwich Travel Club, Hilton Baku, and Hotel Kavkaz Point. WorldFood Azerbaijan is officially supported by AZPROMO and the National Confederation of Entrepreneurs (Employers’) Organizations of Azerbaijan Republic.